scosa Brand Launch, Rundle Mall

The Spastic Centre of South Australia celebrated its new name and new brand, with a bold and eye catching launch in Rundle Mall.  A feature of the new brand was orange balls… so the most obvious place to launch the new brand was at the Malls Balls. A cherry picker rolled into place at 6.00am and large orange covers were put onto the giant sculpture! 486 orange balloons were handed out to represent the number of people diagnosed with cerebral palsy each year.  jennie bell ink devised the concept and coordinated the launch, including securing approval from the artist to use the iconic sculpture.  It has a sight to behold and the perfect way to launch an iconic South Australian brand!