For several years, jennie bell ink provided a range of marketing and brand management services to one of South Australia’s oldest charities. Over this time, we developed internal and external communication strategies, worked with the CEO and executive team, as well as a wide range of stakeholder groups on the name change and re-brand of the organization, re-branded and project managed their iconic ‘Go Casual for a Cause’ fundraising initiative, provided event management services, and helped to build, manage and protect their brand in the South Australian marketplace.