The Premier's Games Appeal Dinner is held each year to raise $250,000 to support Australian Olympic, Paralympic and Commonwealth Games athletes. The Quarter Club - a group of passionate, like-minded business leaders attend the dinner with their guests resulting in 1,200 people enjoying an evening which celebrates an upcoming Games. 

jennie bell ink was engaged to deliver 6 Games Appeal Dinners, looking after creative concepts, brand management, sponsorship procurement and activation, creation of audio visual athlete packages, entertainment and assistance with stage management.

2009 Commonwealth Games - India
2010 The Spirit of the Games
2011 Summer Olympic Games - London
2012 Australian Olympic Team Values - ASPIRE
2013 Winter Olympics - Russia
2014 Commonwealth Games - Scotland